This is Phil from the show, Duck Dynasty. I don't know why I'm hooked on this show but the redneck girl in me is. It's funny yet not so pleasing to the eye. They have a good faith based message in every episode as they gather around the table together for dinner. I guess it shows that everyone can share the gospel with others in their own unique way.
I think the popularity of the show points to what people would like to watch on television. We want clean humor with a life message. I think the History channel's 'The Bible' is also popular right now because of the seeking of our hearts to understand The Word. Hopefully it will turn people to the written Word because the Book is always better and truer than the movie.
God cares about our hearts and what it shares with others more than anything else.